BBNAIJA’s Impact on Cable Subscriptions (Refill Services) in Nigeria

In the social media space, a lot of buzz has been generated which has led to a high level of engagement in voting, followership and viewership, especially among the Nigerian youths who dedicate their time to watching the show throughout the time it runs on MultiChoice’s DStv and GOtv platforms.

  • BBnaija
  • Refill
  • Glover
BBNAIJA’s Impact on Cable Subscriptions (Refill Services) in Nigeria

Big Brother Naija’s first season aired in Nigeria in 2006. The show has now stolen the hearts of millions of Nigerians over the years.

In the social media space, a lot of buzz has been generated which has led to a high level of engagement in voting, followership and viewership, especially among the Nigerian youths who dedicate their time to watching the show throughout the time it runs on MultiChoice’s DStv and GOtv platforms.

The buzz created during each season has drastically impacted the television viewing culture of Nigerians. A lot of people rush to update their cable subscriptions just to be able to catch up with the show.

Last year on Showmax, the record for the platform’s most-watched live entertainment show was broken by Big Brother Naija within the first month.

As Big Brother Season 6 is finally upon us, the need for every household to subscribe has emerged, and that’s where Glover Refill service comes into play.

Glover’s Refill Service makes it easy to subscribe for Multichoice’s cable TV (DStv and Gotv) and video-on-demand (Showmax) platforms. Users can conveniently subscribe and catch up on their favorite shows with Glover.